Vehicle Wrap Films Market: Definition and Introduction
Vehicle wrap films refer to vinyl films that are applied on the body of an automotive, directly on the painted surface. The application of vehicle wrap film changes the outer appearance of the vehicle. As and when required, the vehicle wrap film can be removed, which returns the vehicle’s outer appearance back to its original look. Vehicle wrap films enhance the style and design quotient of the vehicle, and is another way of displaying personal preferences or commercial messages, instead of painting the body of the vehicle. Vehicle wrap films also help protect the surface of the vehicle from scratches, thus protecting the original body paint. Vehicle wrap films are available in a large variety of colors and textures, as well as different surface finishes such as gloss, matte, and satin. For an increasing number of customers, vehicle wrap films are acting as an alternative to vehicle re-paint jobs. Thus, the vehicle wrap film is an important component in the overall automotive market.
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Considering these aspects of vehicle wrap films, the study of the vehicle wrap films market becomes an important read.
Vehicle Wrap Films Market: Segmentation
On the basis of finish type, the vehicle wrap films market can be segmented as:
- Glossy Vehicle Wrap Films
- Matte Vehicle Wrap Films
- Satin Vehicle Wrap Films
On the basis of application, the vehicle wrap films market can be segmented as:
- Full Vehicle Wrap
- Partial Vehicle Wrap
- Decals and Stickers
On the basis of vehicle type, the vehicle wrap films market can be segmented as:
- Passenger Cars
- Light Commercial Vehicles
- Heavy Commercial Vehicles
On the basis of end use, the vehicle wrap films market can be segmented as:
- Branding & Commercial
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Vehicle Wrap Films Market: Dynamics
The key driver of the vehicle wrap films market is the need for customization and differentiation from standard vehicle paints, and the desire of individual owners to make their vehicles look unique. Also, the custom printed graphics and design types available with vehicle wrap film providing companies allows commercial users to achieve full branding of their vehicles with logos, signage, and custom colors to match their brand identities. An understanding of the trends and forecasts of the vehicle wrap films market is a must for all stakeholders to stay ahead of the competition. Vehicle wrap films are available in different surface finishes such gloss and matte, to meet the individual demands of customers, along with many textures. Increasing demand from commercial vehicle owners for branding and advertising purposes is another important factor driving the demand of the vehicle wrap films market. Also, vehicle wrap films can be removed from the body surface whenever required, without damaging the original paint on the vehicle body. This reversibility is also a significant contributing factor to the growing demand for vehicle wrap films.
Vehicle Wrap Films Market: Regional Outlook
The vehicle wrap films market is set to grow at a robust pace in the next five to ten years, as the demand for passenger as well as commercial vehicles is pegged to witness significant growth. The application and use of vehicle wrap films has long been in practice in the North American and European markets, which has resulted in these regions contributing a significant share of the market demand. The U.S., U.K., and Germany are some of the key markets for vehicle wrap films in the Western world. However, the booming automotive market, increasing per capita income, and changing customer preferences have led to a significant demand surge in the Asia Pacific and Middle East & Africa regions. China, South Korea, Japan, India, and GCC countries are some of the key markets for vehicle wrap films in these regions.
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Vehicle Wrap Films Market: Market Participants
Examples of some of the market participants identified in the vehicle wrap films market include:
- 3M Company
- Avery Dennison
- ORAFOL Europe GmbH
- KI Studios
- Riveting Wraps
- 3Dom Wraps
- Ultimate Image Printing
- In Sight Sign Company
- Arlon Graphics LLC
- Eastman Chemical Company
- VVIVID® Vinyl
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